Rampant Interactive


Big changes for the Rampant team

May 3rd, 2016

It’s with equal parts :( and :D that we announce that, after 6 years, Carol Mertz is leaving her position at Happy Badger Studio and Rampant Interactive. Carol is one of the co-founders of Rampant, and has been an integral part of the growth and creativity of both Rampant and Happy Badgers and their many projects. Dana Huth and Ben Triola, the remaining partners at the studio, don’t intend to replace her position and will continue to operate both studios with the same level of momentum and enthusiasm as always.

Carol is taking a position with St. Louis-based game development studio Butterscotch Shenanigans this summer, where she’ll continue to flex her business and community development muscles. She’s excited to expand her experience within the game industry, and is looking forward to all of the adventures to come.

In celebration of the time Carol has spent with the Rampant team, we’d like to reflect on some of the wonderful things we’ve done together.

Carol co-founded Rampant Interactive with Dana and Ben in February 2010 as a client-facing creative studio. In 2013, the team acquired game development company Happy Badger Studio, and regularly began working on creative game projects alongside the interactive client work through Rampant.

From 2010 through 2016, the team at Rampant Interactive has produced over 70 websites, developed numerous apps, and published over a dozen games. Highlights include work for the Pulitzer Arts Foundation, The Post Sports Bar & Grill, Centene Corporation, Anheuser Busch InBev, Saint Louis Science Center, designer shoe brand Luichiny, and Strange Donuts, among many others.

Rampant will continue to seek out challenging, interesting, and occasionally bizarre projects through which we can apply our collective passion, creativity, and vision.

We’re all excited for what the future holds.


Posted by Rampant Interactive

Rampant Interactive is a creative studio that produces user experiences for interactive platforms.

View Rampant's website here:

Turn your App Idea into a Reality

October 28th, 2013

Smartphones have put software development within the world’s grasp, and more and more people are coming up with great ideas for apps of their own. If you’ve got a strong app idea, we suggest you think about five big things before you plan to start development: design, demographic, budget, talent, and timeline.


Before you pitch your app to potential investors or developers, be sure that you have a strong concept of the app’s design. When we say “design,” we’re not just talking about the look of the app; the design is everything from how it looks to what it does. It helps to write everything down in an Application Design Document that you can then present to an interested party, so that the full concept of the software can be realized. Be as detailed as you like, and be open to revising.


Have a strong idea of who you intend to use your app (and remember: “everyone” is not a viable option). Whether the goal is a large or small demographic, be sure that the app is well-thought out toward that target, and be sure to have enough of a quality, targeted experience that the download is worth their time, effort, and/or money. This is also the best time to decide which mobile platforms the app should be developed on.


Whether you’re building the app yourself or you plan to hire out a developer, it’s good to have a budget in mind. Experienced agencies, studios and freelance software developers will likely charge anywhere from $5,000–$100,000 per app, depending on the needs of the app and the experience of the developer. Some independent developers might take a pay cut in exchange for profit sharing depending on the app’s viability, though be mindful that doing so is a huge risk for them, and most developers won’t be comfortable with that option. Keep a budget set for marketing, as mobile app stores have become very high-competition sales environments, such that advertising and/or paid user acquisition have become very important to the success of a mobile app. It is extraordinarily rare for an app to go “viral” without a strong financial push on the marketing side.


Look for a designer and/or developer who fits well with the personality of your concept. Shop around, talk to a lot of potential partners, and carefully look at their portfolios of work to make sure that you’re confident in their abilities. This is also the time to consider budget, as a freelancer looking to expand their knowledgebase will charge much less (and provide a much different outcome) than an experienced digital agency with a full staff.


Have an idea of when you’d like to release your mobile application. If it’s time sensitive, account for that within the budget (in that a shorter timeline often equates to a larger budget). Apps, depending on their scope, can take anywhere from a few weeks to several months. If your app is self-contained and fairly concise, you can expect a much shorter development cycle than if your app is “the next Facebook,” and will require a full staff of experienced developers working on it full-time for a year to complete to your design specifications.

Ultimately, the lesson here is that it’s very important to have a strong concept of what you want to do and what you’re capable of. If you feel confident that your app concept is financially viable and is worth the time and effort to develop, then start organizing and researching the production process to make it happen!


Posted by Carol Mertz

Carol is Interactive Director and Co-Founder of Rampant Interactive.

View Carol's website here: