Rampant Interactive

Marketing

Consumers Just Want To Have Fun: Using Games As A Marketing Tool

August 29th, 2013

Games as a Marketing ToolMobile games provide an excellent opportunity to engage customers in a fun and innovative way. With over half of the national population now using smartphones, more and more consumers are looking to mobile applications as a regular form of entertainment. Branded games allow businesses to take advantage of this trend, connect with tech savvy customers, establish and solidify brand recognition, obtain consumer data, and promote time-sensitive products or services.

Connect with your customers

A simple pick-up-and-play game that encourages repeat use is a fantastic way to keep customers engaged. Utilizing standard player engagement methods while incorporating brand-specific rewards like coupons and specials will keep your players coming back for more. This is more effective than targeted mailings, newspaper advertising, and coupon circulars, as those outdated methods tend to get immediately discarded in favor of digital coupons. Utilizing tools like location services, push notifications, and calendar alerts can be a great way to keep in touch with users even when the game isn’t actively being played.

Obtain Customer Data

Integration of analytics software services like Flurry or Localytics into a mobile game or application allows you to learn from your customers. You can get information about how they play the game, where they are located, and what kind device they use so that you can better refine your target demographic.

Platform for Content Updates

Mobile games have a lot of flexibility, and have plenty of room for brand-specific advertising. An integrated content management system can allow a business to easily keep up-to-date content within the application, encouraging users to actively keep up with brand news, coupons, and specials every time they play the game.

There is a lot of room for growth in using games as marketing tools, as many digital advertising companies have yet to expand their services to account for this new method. For more information on using games as a digital marketing tool, contact Rampant Interactive.

 


Posted by Carol Mertz

Carol is Interactive Director and Co-Founder of Rampant Interactive.

View Carol's website here:
http://carolmertz.com

Utilizing Google Places Pages

November 11th, 2011

Free, easy online advertising is just a click away for your business. All you need to do is take advantage of it.

As a business owner, you have the unique opportunity to create a Google Places page to make it easy for potential clients, customers, and visitors to find information about your business. All you need is a Google User ID, and a bit of understanding of how Google Places pages work.

When you search for your business in Google Maps, a link to your company’s Google Places page should appear, as well as a marker pointing out the business location on the map. This is what people who search for your business will see. Your responsibility is to make sure that this contains all the information that person may want.

Utilizing Google Places Pages

When you search for your business and click on the name of your company’s listing to view the Google Places page, you should see an option in the upper-right corner to “Edit this Place – Business Owner?” Select the “Business Owner” link, then sign in or create a new Google ID. From here, you can verify your ownership of the business, as well as add or edit information to your listing. Make sure that your listing is as complete as possible, so that people get as much information as they can when they search for you.

Google Places Page

Once you’ve added all the information you can, encourage past and present clients and customers to rate and review your business on your Google Places page. This will make it easier for other potential clients and customers to determine the quality of your business, based on real user ratings and comments.

For more information about how you can take advantage of your company’s online web presence, make sure you check out our other article, “7 Ways to Improve Your Online Branding.”


Posted by Carol Mertz

Carol is Interactive Director and Co-Founder of Rampant Interactive.

View Carol's website here:
http://carolmertz.com

Marketing With QR Codes

September 13th, 2011

How to effectively use QR Codes - St Louis Web DesignQR, or “Quick Response,” codes are suddenly appearing everywhere. The little black and white matrix barcodes encourage savvy smartphone users to scan and find out more about what hides behind that checkered box.

Modern marketing strategists are understanding more and more about how they can help draw in tech-savvy crowds using QR codes. With the ability to provide a lot of information in just a small space, these codes encourage users to go beyond the advertisement and find information on their own.

A QR code can contain a wide variety of data, including but not limited to a link to a website, a brief amount of text, or even a full contact card to add to a user’s phone. Utilizing these codes can help you to provide easy-to-access information to interested parties with a click of a button. Businesses of all kinds are finding ways to incorporate these barcodes into their marketing, from realtors providing links to a listings website, to freelancers providing contact information to encourage easy future contact.

Be creative with QR codes. With services like bit.ly and invx.com that make it incredibly easy to generate your own codes, there’s no reason not to play with this trendy technology in your future marketing campaigns.

For more information on how you can incorporate QR codes into your advertising and marketing campaigns, contact the design professionals at Rampant Creative Group.


Posted by Rampant Interactive

Rampant Interactive is a creative studio that produces user experiences for interactive platforms.

View Rampant's website here:
http://therampant.com