August 29th, 2013
Mobile games provide an excellent opportunity to engage customers in a fun and innovative way. With over half of the national population now using smartphones, more and more consumers are looking to mobile applications as a regular form of entertainment. Branded games allow businesses to take advantage of this trend, connect with tech savvy customers, establish and solidify brand recognition, obtain consumer data, and promote time-sensitive products or services.
Connect with your customers
A simple pick-up-and-play game that encourages repeat use is a fantastic way to keep customers engaged. Utilizing standard player engagement methods while incorporating brand-specific rewards like coupons and specials will keep your players coming back for more. This is more effective than targeted mailings, newspaper advertising, and coupon circulars, as those outdated methods tend to get immediately discarded in favor of digital coupons. Utilizing tools like location services, push notifications, and calendar alerts can be a great way to keep in touch with users even when the game isn’t actively being played.
Obtain Customer Data
Integration of analytics software services like Flurry or Localytics into a mobile game or application allows you to learn from your customers. You can get information about how they play the game, where they are located, and what kind device they use so that you can better refine your target demographic.
Platform for Content Updates
Mobile games have a lot of flexibility, and have plenty of room for brand-specific advertising. An integrated content management system can allow a business to easily keep up-to-date content within the application, encouraging users to actively keep up with brand news, coupons, and specials every time they play the game.
There is a lot of room for growth in using games as marketing tools, as many digital advertising companies have yet to expand their services to account for this new method. For more information on using games as a digital marketing tool, contact Rampant Interactive.