Rampant Interactive

Branding

Consumers Just Want To Have Fun: Using Games As A Marketing Tool

August 29th, 2013

Games as a Marketing ToolMobile games provide an excellent opportunity to engage customers in a fun and innovative way. With over half of the national population now using smartphones, more and more consumers are looking to mobile applications as a regular form of entertainment. Branded games allow businesses to take advantage of this trend, connect with tech savvy customers, establish and solidify brand recognition, obtain consumer data, and promote time-sensitive products or services.

Connect with your customers

A simple pick-up-and-play game that encourages repeat use is a fantastic way to keep customers engaged. Utilizing standard player engagement methods while incorporating brand-specific rewards like coupons and specials will keep your players coming back for more. This is more effective than targeted mailings, newspaper advertising, and coupon circulars, as those outdated methods tend to get immediately discarded in favor of digital coupons. Utilizing tools like location services, push notifications, and calendar alerts can be a great way to keep in touch with users even when the game isn’t actively being played.

Obtain Customer Data

Integration of analytics software services like Flurry or Localytics into a mobile game or application allows you to learn from your customers. You can get information about how they play the game, where they are located, and what kind device they use so that you can better refine your target demographic.

Platform for Content Updates

Mobile games have a lot of flexibility, and have plenty of room for brand-specific advertising. An integrated content management system can allow a business to easily keep up-to-date content within the application, encouraging users to actively keep up with brand news, coupons, and specials every time they play the game.

There is a lot of room for growth in using games as marketing tools, as many digital advertising companies have yet to expand their services to account for this new method. For more information on using games as a digital marketing tool, contact Rampant Interactive.

 


Posted by Carol Mertz

Carol is Interactive Director and Co-Founder of Rampant Interactive.

View Carol's website here:
http://carolmertz.com

Utilizing Google Places Pages

November 11th, 2011

Free, easy online advertising is just a click away for your business. All you need to do is take advantage of it.

As a business owner, you have the unique opportunity to create a Google Places page to make it easy for potential clients, customers, and visitors to find information about your business. All you need is a Google User ID, and a bit of understanding of how Google Places pages work.

When you search for your business in Google Maps, a link to your company’s Google Places page should appear, as well as a marker pointing out the business location on the map. This is what people who search for your business will see. Your responsibility is to make sure that this contains all the information that person may want.

Utilizing Google Places Pages

When you search for your business and click on the name of your company’s listing to view the Google Places page, you should see an option in the upper-right corner to “Edit this Place – Business Owner?” Select the “Business Owner” link, then sign in or create a new Google ID. From here, you can verify your ownership of the business, as well as add or edit information to your listing. Make sure that your listing is as complete as possible, so that people get as much information as they can when they search for you.

Google Places Page

Once you’ve added all the information you can, encourage past and present clients and customers to rate and review your business on your Google Places page. This will make it easier for other potential clients and customers to determine the quality of your business, based on real user ratings and comments.

For more information about how you can take advantage of your company’s online web presence, make sure you check out our other article, “7 Ways to Improve Your Online Branding.”


Posted by Carol Mertz

Carol is Interactive Director and Co-Founder of Rampant Interactive.

View Carol's website here:
http://carolmertz.com

Marketing With QR Codes

September 13th, 2011

How to effectively use QR Codes - St Louis Web DesignQR, or “Quick Response,” codes are suddenly appearing everywhere. The little black and white matrix barcodes encourage savvy smartphone users to scan and find out more about what hides behind that checkered box.

Modern marketing strategists are understanding more and more about how they can help draw in tech-savvy crowds using QR codes. With the ability to provide a lot of information in just a small space, these codes encourage users to go beyond the advertisement and find information on their own.

A QR code can contain a wide variety of data, including but not limited to a link to a website, a brief amount of text, or even a full contact card to add to a user’s phone. Utilizing these codes can help you to provide easy-to-access information to interested parties with a click of a button. Businesses of all kinds are finding ways to incorporate these barcodes into their marketing, from realtors providing links to a listings website, to freelancers providing contact information to encourage easy future contact.

Be creative with QR codes. With services like bit.ly and invx.com that make it incredibly easy to generate your own codes, there’s no reason not to play with this trendy technology in your future marketing campaigns.

For more information on how you can incorporate QR codes into your advertising and marketing campaigns, contact the design professionals at Rampant Creative Group.


Posted by Rampant Interactive

Rampant Interactive is a creative studio that produces user experiences for interactive platforms.

View Rampant's website here:
http://therampant.com

7 Ways to Improve Your Online Brand

May 23rd, 2011

We exist in a digital age, in which people look to the Internet to gain access to information with the click of a button. Many people use the Internet as their first resource to learn more about products and services; they expect to be able to answer every question they have about your business by looking it up on a search engine.

The question is, will they be able to find the answers they need?

Your company’s website is going to be many peoples’ first impression of you and your business. If they stumble onto a poorly made website with limited or difficult-to-access information, they are likely to move on and find someone else with a higher quality web presence, whether or not they provide a higher quality product or service than you. The fact is, many people associate quality on the web with the overall quality of a business.

When launching or redesigning your online brand, look for help from a team that can propel your business into the digital world, and make you more accessible to your existing and potential clients, as well as give you the professional high-quality on-line presence that you need.

1. Obtain a memorable domain name

The first step in establishing a web presence is purchasing a domain name and web space. It’s important to select a name that represents your company in a memorable way, based on what you do, who you are, and what your customers are looking for.

2. Ensure that your website is visually appealing and up-to-date

On-line trends and standards are in a constant state of evolution. A website designed five years ago will not have the same professional impact as a fresh website designed with today’s standards in mind. Does your website seem visually out-of-date? Is your navigation easily accessible? Can people find the information they need quickly and easily? Do all of your pages have a consistent visual appeal? These are questions to keep in mind as you determine whether or not you need a fresh web design.

3. Use a memorable and well-designed logo

Your logo is the visual representation of your business — a well-designed, professional, and memorable logo has more value than a lot of people realize. Your website’s visitors will look for your logo as the first way to identify your company — if it doesn’t make sense, doesn’t stand out, or doesn’t look good, you’ll quickly be forgotten.

4. Present your information in an easy-to-understand and accessible way

The primary reason why people visit your website is to learn more about your company. If your information is unavailable, or is difficult to read, find, or access, you could lose a potential client. Make sure that build your website with the client in mind – so that all relevant information is prominent and easy to find, while not being overwhelming or confusing.

5. Include relevant content to rank well in Search Results

When people go to Google and type in “Saint Louis Dentist,” they expect to immediately find websites of the top dentists in St. Louis. Most people focus only on the first few search results, ignoring the second and third pages of results entirely. For your business to be available to these people, it’s important to be aware of what is called web “Search Engine Optimization,” or “SEO.” Include relevant content on to optimize your website, bringing you a better search rank in all of the most popular search engines, and ultimately, bringing you more clients.

6. Keep your brand identity and marketing materials professional and consistent

One of the biggest mistakes a company can make is being inconsistent with how they market themselves. Marketing initiatives — whether on-line or offline, web, video, or print — should communicate a consistent brand identity of your company. It’s important to establish your brand identity, then bring it to fruition by creating a consistent marketing campaign, to get your name out to more people in more memorable ways.

7. Get a Professional Opinion

A lot of people claim to be marketing professionals or designers, doing low-cost freelance work as a hobby while they spend the majority of their time doing other things. Unfortunately, relying on someone like this will cause the quality of the final product to suffer tremendously. Look for professionals with plenty of experience of education, and a true understanding of all the best practices and current standards, who are able to bring you a high-quality product that perfectly fits your needs. Don’t be afraid to ask for references, testimonials, or examples of work.

If you’re looking into supercharging your online brand, contact the professionals at Rampant Creative Group for a free consultation, and a quote for your project.


Posted by Rampant Interactive

Rampant Interactive is a creative studio that produces user experiences for interactive platforms.

View Rampant's website here:
http://therampant.com

The Basics of Brand Identity

December 1st, 2010

As the representative of a business, you may have heard the term “Brand Identity” and wondered what it means. Brand identity is the recognizable, graphical “face” of your business. It can take many different forms, and can be as simple as a basic logo, or as involved as a memorable slogan, jingle, mascot, or more. What is most important to know and remember is that the responsibility of your brand identity is to set you apart from other businesses.

Think of each business as having a different stamp – this stamp represents the personality of the company. Some are memorable and long lasting, others are forgettable. The real trick in creating a good brand is to be consistent. Every fingerprint that your business leaves should look the same. Your business cards should match your website, letter heads, envelopes, and any advertising materials you may have.

For example, think about the Coca-Cola brand. This is a company that has been around for ages and has loads of marketing, yet it all has the same feel. When you see a Coca-Cola ad, you can instantly identify what company it is for. This is a sign of a strong brand.

So why is it important to have a strong brand identity? To put it simply – a brand makes you look like a reputable business, and more importantly, it conveys the personality of your business. Even if your business consists of just one person, it’s still important to look professional and legitimate, and having a pulled together image will do it.

Contact Rampant Creative Group for more information on logos, branding packages, and marketing materials.


Posted by Rampant Interactive

Rampant Interactive is a creative studio that produces user experiences for interactive platforms.

View Rampant's website here:
http://therampant.com