June 8th, 2011
Shur-Way came to us for a complete website redesign. Their existing website had served its purpose, but it was quickly becoming outdated. They realized that it was not working for them as a marketing tool – it wasn’t generating leads.
Shur-Way Autobody is a family owned St. Louis body shop. It was important to them that their website reflect both their story, and their passion. Shur-Way has been family owned for 40 years, and in that time they’ve built a reputation of putting the customer first – using plain language so you feel comfortable with the whole process. They’ve also become known as pioneers in environmentally friendly practices; being the first in the area to switch to water based paint. The website absolutely had to convey these elements of Shur-Way.
Our design went through several revisions. We took client feedback and modified it until it created the ideal image; the trustworthiness of a family owned business, and the skillful work of a high-tech shop. We used warm tones and subtle textures to create a comforting feel. Select images and a photo gallery were used throughout to show the quality of the client’s work.
The end result looked great, but we wanted to take it one step further. Rather than just supply static information to the visitor, we created a call-to-action to engage the user. This came in the form of the “Need an estimate?” box. Visitors could fill out a short form and would quickly hear back from Shur-Way. The client has reported that they are now receiving and average of one new lead a day, just from this form!
The Shur-Way website is a great example of how we can take a simple client desire, a new website, to the next level. We created something that not only builds their brand, and establishes Shur-Way as the best in their field, but it also actively generates new business for them.
Check out the Shur-Way site at: www.Shur-WayAutobody.com
Want to see what we can do for your business? Contact us for a free consultation.