May 23rd, 2011
We exist in a digital age, in which people look to the Internet to gain access to information with the click of a button. Many people use the Internet as their first resource to learn more about products and services; they expect to be able to answer every question they have about your business by looking it up on a search engine.
The question is, will they be able to find the answers they need?
Your company’s website is going to be many peoples’ first impression of you and your business. If they stumble onto a poorly made website with limited or difficult-to-access information, they are likely to move on and find someone else with a higher quality web presence, whether or not they provide a higher quality product or service than you. The fact is, many people associate quality on the web with the overall quality of a business.
When launching or redesigning your online brand, look for help from a team that can propel your business into the digital world, and make you more accessible to your existing and potential clients, as well as give you the professional high-quality on-line presence that you need.
1. Obtain a memorable domain name
The first step in establishing a web presence is purchasing a domain name and web space. It’s important to select a name that represents your company in a memorable way, based on what you do, who you are, and what your customers are looking for.
2. Ensure that your website is visually appealing and up-to-date
On-line trends and standards are in a constant state of evolution. A website designed five years ago will not have the same professional impact as a fresh website designed with today’s standards in mind. Does your website seem visually out-of-date? Is your navigation easily accessible? Can people find the information they need quickly and easily? Do all of your pages have a consistent visual appeal? These are questions to keep in mind as you determine whether or not you need a fresh web design.
3. Use a memorable and well-designed logo
Your logo is the visual representation of your business — a well-designed, professional, and memorable logo has more value than a lot of people realize. Your website’s visitors will look for your logo as the first way to identify your company — if it doesn’t make sense, doesn’t stand out, or doesn’t look good, you’ll quickly be forgotten.
4. Present your information in an easy-to-understand and accessible way
The primary reason why people visit your website is to learn more about your company. If your information is unavailable, or is difficult to read, find, or access, you could lose a potential client. Make sure that build your website with the client in mind – so that all relevant information is prominent and easy to find, while not being overwhelming or confusing.
5. Include relevant content to rank well in Search Results
When people go to Google and type in “Saint Louis Dentist,” they expect to immediately find websites of the top dentists in St. Louis. Most people focus only on the first few search results, ignoring the second and third pages of results entirely. For your business to be available to these people, it’s important to be aware of what is called web “Search Engine Optimization,” or “SEO.” Include relevant content on to optimize your website, bringing you a better search rank in all of the most popular search engines, and ultimately, bringing you more clients.
6. Keep your brand identity and marketing materials professional and consistent
One of the biggest mistakes a company can make is being inconsistent with how they market themselves. Marketing initiatives — whether on-line or offline, web, video, or print — should communicate a consistent brand identity of your company. It’s important to establish your brand identity, then bring it to fruition by creating a consistent marketing campaign, to get your name out to more people in more memorable ways.
7. Get a Professional Opinion
A lot of people claim to be marketing professionals or designers, doing low-cost freelance work as a hobby while they spend the majority of their time doing other things. Unfortunately, relying on someone like this will cause the quality of the final product to suffer tremendously. Look for professionals with plenty of experience of education, and a true understanding of all the best practices and current standards, who are able to bring you a high-quality product that perfectly fits your needs. Don’t be afraid to ask for references, testimonials, or examples of work.