Rampant Interactive

How Mobile Web Affects Your Website

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December 1st, 2010

Technology is in a unique state right now, as a lot of people are actively switching to mobile devices such as iPhones, Android phones, and iPads to regularly view Internet content. It’s important to be aware of this as you think about creating or redesigning a website, because there are a number of unique factors that now apply to web design that haven’t been an issue before the advent of mobile web.

What is Mobile Web?

Mobile web is a term for an Internet application that is accessible from a mobile device, such as a cellular phone or a mobile tablet like the iPad. Due to the vast difference in size, capability, and resolution between devices capable of accessing mobile web, it’s important to be aware of your audience and have a good idea of what kind of technology it would be good to support for your website.

How will this change my website?

Ultimately, supporting mobile web doesn’t need to change the look of your primary website at all. The most popular way to support mobile web is to have two different designs for your website: one for standard computer internet browsers, and one that is optimized for mobile web.

Using a simple line of code, your website can determine whether someone is accessing the site from a computer or a cell phone, and redirect the user accordingly, based on what they’re using to view the page. It’s best to create the standard website to have full functionality and have a robust design, then create the mobile website with minimal graphics and an easy-to-use interface for touch screen or click-wheel navigation, as are popular on cellular devices today.

So what’s the bottom line?

It’s a good idea to support modern technology, and make web navigation as easy as possible on all of your users (and potential customers). Incorporating a basic mobile website into your existing or new web design will likely inspire a number of new users to browse your site and become active users.

Contact Rampant Creative Group for more information on mobile web design.

Posted by Rampant Interactive

Rampant Interactive is a creative studio that produces user experiences for interactive platforms.

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