Rampant Interactive

Archive for December, 2010

Vector vs. Raster

December 7th, 2010

Vector Logo DesignLet’s start by defining what a vector is.

In its simplest form a vector is a representation of an image using lines, points, and curves. The construction of vectors is based on mathematical calculations. What that means is with a vector there is no defined size, therefore pixelation will never occur. Vectors can scale up and down to any size and remain the same quality. The mathematical equations allow this to happen.

Raster, or sometimes called bitmap, is just the opposite. Raster is a specified size and is based on pixels. This means that when a raster image is enlarged it will become pixelated.

Pixelation is the blurriness or distortion that occurs with an image is stretched larger than its native size. Say you have an image that is 100×100 pixels, that is the native size. When you take that image and enlarge it to 500×500 pixles the computer has to fill in the gaps. In doing this the image loses clarity and becomes pixelated.Raster Logo Design

Vector and raster both have their place and purpose. Although not exclusively, vector is often used for print. It is great for print because of its scaling capabilities. Logo design should always be done in vectors. If you are having marketing pieces printed be sure to use a vector logo to ensure it will come out crisp. Raster is beneficial when dealing with images of an organic nature, such as photos. The complex calculations would be too intense to display in vectors. Raster is also often used for web. With web design there is no need to be scaled larger than the biggest screen size so raster is perfect.


Posted by Rampant Interactive

Rampant Interactive is a creative studio that produces user experiences for interactive platforms.

View Rampant's website here:
http://therampant.com

How Mobile Web Affects Your Website

December 1st, 2010

Technology is in a unique state right now, as a lot of people are actively switching to mobile devices such as iPhones, Android phones, and iPads to regularly view Internet content. It’s important to be aware of this as you think about creating or redesigning a website, because there are a number of unique factors that now apply to web design that haven’t been an issue before the advent of mobile web.

What is Mobile Web?

Mobile web is a term for an Internet application that is accessible from a mobile device, such as a cellular phone or a mobile tablet like the iPad. Due to the vast difference in size, capability, and resolution between devices capable of accessing mobile web, it’s important to be aware of your audience and have a good idea of what kind of technology it would be good to support for your website.

How will this change my website?

Ultimately, supporting mobile web doesn’t need to change the look of your primary website at all. The most popular way to support mobile web is to have two different designs for your website: one for standard computer internet browsers, and one that is optimized for mobile web.

Using a simple line of code, your website can determine whether someone is accessing the site from a computer or a cell phone, and redirect the user accordingly, based on what they’re using to view the page. It’s best to create the standard website to have full functionality and have a robust design, then create the mobile website with minimal graphics and an easy-to-use interface for touch screen or click-wheel navigation, as are popular on cellular devices today.

So what’s the bottom line?

It’s a good idea to support modern technology, and make web navigation as easy as possible on all of your users (and potential customers). Incorporating a basic mobile website into your existing or new web design will likely inspire a number of new users to browse your site and become active users.

Contact Rampant Creative Group for more information on mobile web design.


Posted by Rampant Interactive

Rampant Interactive is a creative studio that produces user experiences for interactive platforms.

View Rampant's website here:
http://therampant.com

The Basics of Brand Identity

December 1st, 2010

As the representative of a business, you may have heard the term “Brand Identity” and wondered what it means. Brand identity is the recognizable, graphical “face” of your business. It can take many different forms, and can be as simple as a basic logo, or as involved as a memorable slogan, jingle, mascot, or more. What is most important to know and remember is that the responsibility of your brand identity is to set you apart from other businesses.

Think of each business as having a different stamp – this stamp represents the personality of the company. Some are memorable and long lasting, others are forgettable. The real trick in creating a good brand is to be consistent. Every fingerprint that your business leaves should look the same. Your business cards should match your website, letter heads, envelopes, and any advertising materials you may have.

For example, think about the Coca-Cola brand. This is a company that has been around for ages and has loads of marketing, yet it all has the same feel. When you see a Coca-Cola ad, you can instantly identify what company it is for. This is a sign of a strong brand.

So why is it important to have a strong brand identity? To put it simply – a brand makes you look like a reputable business, and more importantly, it conveys the personality of your business. Even if your business consists of just one person, it’s still important to look professional and legitimate, and having a pulled together image will do it.

Contact Rampant Creative Group for more information on logos, branding packages, and marketing materials.


Posted by Rampant Interactive

Rampant Interactive is a creative studio that produces user experiences for interactive platforms.

View Rampant's website here:
http://therampant.com